Maybe it’s your story too? The short version: They never had any lasting results to show for their crazy diet and exercise efforts.
“Cha-ching… cha-ching!” What do Butterfingers™, KitKat™ bars, and Toll House™ Cookies have in common with Jenny Craig? Disturbingly… they’re all owned by the same company: $130 billion corporate whale Nestlé™.
But first I want to introduce you to the true “heroes” of our story… Say “Hi” to Amy and Pam. Both grade school teachers, these two met a few years ago when they were assigned to classrooms right across the hall from each other.
It wasn’t long before they became quick friends. At first glance, it seems like they have so much in common… They’re both around the same age… Both teach the same grade… and as hard as it is to believe from how they look today… they’ve both struggled with diet and exercise for years.
Cut them out… and you get hit with a double-whammy… Low energy… and unstoppable cravings. You know what else? Simple carbs… the ones so vilified — they’re not all bad either. There’s a “30 minute” window every day when your body demands these carbs… and you’ll actually be adding to your fat loss success if you give into those demands! Simply put… the right carbohydrates… at the right times are critical to feeling great… reducing cravings… and transforming your body into a fat melting oven.
“Cha-ching!” One of the most profitable diet companies is L.A. Weightloss™. They’re notorious for selling with dirty tricks not uncommon in the industry. Rather than give unbiased weight loss advice… their in-store “diet counselors” are really just high-pressure sales clerks paid in commissions.
Oz and published in Esquire … it also has been shown to cause your cravings. In other words, while you’re being “good” by sticking to a salad… Omentum is sneakily stealing away your willpower… pushing you to be bad.
But all that’s really happening is Jenny’s lining her pockets by keeping you stuck on the ferris wheel of failure.
And what do the diet marketers do then? They blame YOU for not trying hard enough. When starvation doesn’t work… the industry preaches muscle building. They insist the only way to lose the weight is to spend your day in the gym. It’s like they expect you to lift iron 10 hours a day; what I can only describe as the world’s worst fulltime job.
But… according to researchers at the University of California, this approach almost always backfires. “Two-thirds of dieters will gain back all their weight.” Because what the diet mafia will never tell you is… starvation diets cannibalize muscle.
The main reason most diets never work is they target water weight… not fat. This would be fine… except your body needs water to function. And when you’re dehydrated, your metabolism slows to a halt. It then becomes impossible to keep the weight off. Worse still is that by the end of the diet, your body fat percentage can actually rise and not stop rising until it’s much higher than when you began! Virtually every diet relies on this simple premise: Reduce calories — reduce weight.
But even with these similarities… You see… Pam and Amy’s personalities couldn’t be more unlike. Amy is the organized one. She likes to plan and stick to the schedule. When she’s not working, she likes to unwind at home with a good book. Her biggest challenge has always been fighting against her wide and bulky frame. (Her words, not mine!) Getting that sleek and slender look had always eluded Amy. On the other hand… Pam is the “Free spirit.” She’s always trying something new and lives in the moment.
That was until… I popped into the picture with an unusual idea. A life-altering, 12-week, head-to-head competition to unveil the bodies of their dreams just in time for upcoming celebrations… Pam was getting married to her fiancé Ted… and Amy was having a huge 30th birthday bash with all her oldest friends and family there.
You could say Omentum is taking away any momentum your sacrifices might be giving you. And even though diet execs know its power all too well… you’ll never hear them divulge how to silence this troublemaker.
In other words… your BFF Jenny’s pulling a shameless “double-cross” on you. First… she sells you the candy bars so you gain the weight… then she sells you the cardboard food to "help" you lose it.
Her struggle is the opposite of Amy’s. She has a hard time getting any muscle tone at all . According to her own laments, the flab covering her belly, arms, and thighs just wouldn’t go away. These two tried everything to lose weight individually… and together. Fad diets… grueling workouts… Amy even took drug store diet pills! You probably know how that worked out for them.